AD Finance is a Rwandan-based fintech company dedicated to transforming microfinance institutions across Africa. With a focus on financial inclusion, AD Finance provides end-to-end digital solutions including core banking systems, mobile banking platforms, and digital payment infrastructures, to support cooperatives, SACCOs, and MFIs in delivering efficient, scalable, and secure financial services.
Their technology is trusted across multiple African countries, where they enable clients to modernize operations, reach underserved communities, and comply with digital finance regulations.
Despite their strong product offering and regional footprint, AD Finance’s online presence did not reflect their growing influence or innovative capabilities. Their website was outdated, not mobile-responsive, and difficult to navigate—creating a gap between their technology leadership and brand image.
At the same time, their LinkedIn profile was underutilized, with inconsistent posting and minimal engagement. As a brand targeting institutional clients and stakeholders in the finance and development space, AD Finance needed a cohesive digital strategy that would elevate their visibility and position them as a thought leader in the sector.
Yobrand Group partnered with AD Finance to deliver a dual-track engagement, revamping the company website and developing a focused LinkedIn strategy.
We began by restructuring and redesigning their website from the ground up. The goal was to create a modern, professional, and responsive platform that communicates trust, scale, and innovation. Key improvements included:
Integration of a content management system for easy updates by the AD Finance team
In parallel, we developed a LinkedIn strategy tailored to the fintech and development finance audience. This included:
