Iwacu Finance

Client Overview

Iwacu Finance is a Rwandan financial services provider that specializes in tailored loan and guarantee solutions for individuals, businesses, and organizations. As a non-deposit-taking institution, Iwacu Finance focuses on providing accessible credit products, including bid securities, performance guarantees, and credit lines for public tenders and private enterprise growth. Their mission is to empower clients with flexible, trustworthy financing that helps them achieve their goals confidently and securely.

The Challenge

Despite offering highly sought-after financial services in Rwanda’s competitive market, Iwacu Finance faced several digital challenges:

Their website was not optimized for search engines, limiting organic traffic and discoverability.
The site lacked technical updates and ongoing management, leading to slow load speeds and occasional downtime.
On social media, Iwacu Finance had minimal brand visibility, inconsistent messaging, and low engagement from target audiences, particularly SMEs and tender applicants.

With growing demand for digital convenience in finance, Iwacu Finance needed to strengthen its online presence across platforms.

The Solutions

Yobrand Group partnered with Iwacu Finance to implement a comprehensive digital improvement strategy that included:

Website SEO & Management

Performed a full SEO audit and implemented keyword optimization across all key pages
Improved meta descriptions, alt tags, internal linking, and URL structure
Introduced technical improvements to speed up the website and ensure mobile responsiveness
Provided ongoing maintenance to ensure secure hosting, regular backups, and uptime monitoring

Social Media Strategy

Refreshed Iwacu’s brand tone and messaging across channels
Launched structured campaigns focused on educating users about loan and guarantee products
Designed custom visuals and explainer graphics to simplify financial offerings
Increased frequency and consistency of posting, tailored to audience behavior and platform trends

Results

+80% increase in organic website traffic within 3 months
2x faster site load time, improving user experience and session duration
Steady follower growth and increased engagement on platforms like Facebook and LinkedIn
Improved public perception as a reliable, professional financial institution

Web

Digital Marketing

Brand

Creative