LEAPR Labs, an African hub for deep tech ideation and applied research, nurtures the upcoming generation of tech enthusiasts through project-based learning guided by industry experts. They have partnered with GIZ to advance their mission.
Additionally, they have strategically collaborated with Yobrand Group, a digital marketing firm, to offer marketing training and produce commercial demo videos for startups in their incubator program, thereby fast-tracking their market success.
LEAPR Labs identified the necessity of not only nurturing technical expertise but also equipping innovators with marketing abilities to effectively present their projects and ideas.
They partnered with GIZ and enlisted Yobrand Group to provide marketing training and produce commercial demo videos, which are crucial elements of the incubation process.
Yobrand Group provided a tailored training program to equip innovators with marketing skills, covering various aspects of digital marketing.
They also created seven commercial demo videos to visually showcase the innovators’ projects, making them attractive to potential investors and collaborators.
The impact created by this collaboration is profound:
