Ubuntu Education is an Ed-Tech start up from the United Kingdom that is building robust education systems that transcend borders and promote collaboration, networking, and learning among like-minded educators.
Recognizing the pivotal role of digital marketing in expanding their reach, Ubuntu Education engaged Yobrand Group for a comprehensive digital marketing strategy.
The primary objectives included running effective social media campaigns, targeted advertisements, and lead generation efforts to encourage educators to sign up on the e-learning platform.
Ubuntu Education faced the challenge of establishing a robust online presence and attracting educators to their e-learning platform.
The competitive nature of the edtech market in Sub-Saharan Africa required a strategic and targeted approach to stand out amidst the digital noise.
